Nathan Weyer, forpeople's Global Managing Director, and Nathan Matthews, an Associate Director at the company, took the stage at SXSW Austin 2025 to share their perspectives on what's next for the design industry.

Nathan Weyer hosted the interactive workshop, Pitch Camp! How to Win New Clients at Your Creative Agency, alongside Jennifer Kilian. The two shared stories from their time at McKinsey, frog design, and Philips Design.

Meanwhile, Nathan Matthews joined Andrew Coonrad of Logitech G for the Fireside Chat, Humanizing Digital Experiences Through Adaptive Interfaces, in which they discussed how tech brands are embracing adaptive interfaces to prioritize personalization, inclusivity, and safety in their digital products.

Both sessions offered their participants insights on design as a tool for connection, demonstrating how creative leadership can create meaningful, user-centered experiences—whether for end-users or for B2B customers.